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COLFERTexpo YED is the biennial trade fair for door and window professionals organized by Colfert, a company with half a century of activity in the sectors of hardware and accessories for doors and windows, aluminum, wood, and PVC window frames. The event, born in 2003, has become a point of reference able to represent all the reference sectors in Italy.
COLFERTexpo YED 2019 took place at Pordenone Fiere (Italy) on 13th and 14th September 2019.
To better manage this great fair event, Colfert has chosen Clappit for customizing the Clappit Expo Exhibitor web app, dedicated to the management of stands and exhibitors.
The web app has been customized both in terms of functionality and graphics, to best meet Colfert's needs.
Visitors registration process
Visitors register themselves on the COLFERTexpo YED 2019 website and receive an e-mail confirming their registration, with a pass to access the fair in [email protected] format. On the confirmation e-mail, they can select the day on which plan to attend the fair. This data is not obligatory but it is a way to let Colfert know useful information to estimate the number of visitors.
Gamification and rewarding process
Certain types of visitors receive also a passport by e-mail, highlighting the 5 thematic routes that can be followed to visit the stands.
The gamification process consists of rewarding the most involved and active visitors with a prize, a soundbar in this case. Participants who visit a minimum of 15 exhibitors on 3 routes chosen among those proposed, and register the visit with the stamp on the passport, will receive the gift at the exit of the fair.
One of the main functions of the web app is the management of the stands at the fair, such as the visitors' registration process. Simply by reading the pass QR code, then selecting the thematic route they are following. On the web app, you can also enter notes on each visitor. For example, if he is interested in particular products/services.
With the COLFERTexpo YED web app, it is possible to issue two types of passes: personal passes to access the fair and car pass. Registering a pass is very simple: just enter the data in the appropriate form and then send it by e-mail. The web app shows the total number of passes available per exhibitor, and the number of passes already issued and remaining. Apart from the creation of passes, their revocation is also possible.
The web app allows you to download detailed reports, such as the number of visitors for each stand, or the data of each visitor (name, surname, notes entered, etc.).
Creation of helper users
A function created specifically for Colfert is the creation of one or more helper users. These utilities, supporting the exhibitor, equipped with access control kits can help in the visitor registration process and issue passes for employees. A very important function to try to limit the queues at the stand. The exhibitor, directly on the web app, records the helper who will subsequently receive the access credentials via e-mail.