On Sunday, March 22, 2026, the east wing of Palazzo Bovara will be transformed into an ideal journey through the Langhe and the Colli Tortonesi, where visitors will have the unique opportunity to taste dozens of prestigious labels, from the majestic Barolo DOCG to the refined Timorasso Derthona DOC. Producers will personally present their wines in their many nuances, offering tastings of different crus and vintages.
In addition, agri-food companies associated with the Strada del Barolo and Terre Derthona will offer small tastings of outstanding products from the Piedmont region.
The admission ticket costs €35.00 per person (€30.00 for members of Confcommercio, Go Wine, AIS, Fisar, Onav, and Aspi*) and includes unlimited wine tastings, as well as the official Strada del Barolo wine glass and glass holder.
During the event, a special Tasting Lounge will also take place, featuring Walter Massa, father and pioneer of Timorasso from the Colli Tortonesi, and Guido Martinetti, owner of the organic winery Mura Mura and co-founder of the well-known gelato chain Grom. They will share their experiences and offer tastings of particularly representative wines from their production, not available at the tasting counters set up in the palace halls.
The lounge will be hosted by Francesco Quarna, DJ and winemaker, passionate about viticulture and gastronomy, who hosts the podcasts “Deejay Wine Club” and “Summer Camp” live on Radio Deejay.
