Users purchase tickets, products, and services with greater confidence and awareness, directly from the official website of the event or organizer. Organizer's website is also usually the first "choice" for search engines.
Every detail is created to guarantee a coherent customer journey, to stimulate the involvement of the participant and to enrich the offer.
Another very important advantage is to obtain, thanks to the ticket sales, the data of the users. That's important, in order to dedicate targeted marketing actions.
Promotions, offers, discounts, dedicated sales, and everything that will encourage the loyalty of viewers. With Full Ticketing, the organizer also has social and online marketing capabilities, free tools such as the purchase widget and the Facebook Store.
The private label also improves, among other things, the natural positioning on the search engines of your brand.
It is now known how important it is: more traffic on the site is equivalent to higher sales.