Clappit - Podcast - 02 - Fiscal ticket office first part

Good morning and good Tuesday morning everyone and welcome back on the Clappit Anchor channel, this is our second podcast. Let's get straight into today, as anticipated last week, we will immediately tackle a beautiful and challenging speech, beautiful but surely fundamental or how it works, what it is, what are the main aspects of the tax legislation regarding entertainment events and clearly the automated ticketing system.

Here we immediately clarify an aspect, when we speak of SIAE management, in the field of ticketing, of course, we do not refer to copyright, we are not referring to the payment of royalties in SIAE, those follow another road, a road different. So to manage the royalties, the organizer must manage them, directly in SIAE, it has nothing to do with the sale of the ticket that instead follows another path.

After clarifying this little introductory point, let's take a moment to see what this famous entertainment law is about. 
It is a law that existed for many years, the first law was made in 1998 and it was said to be transitory, it has a transitional phase, until October 2003. To give time to organizers and ticket merchants to adopt platforms, to build automated platforms not existing at that time, then with the advent of the Internet clearly this thing has had a whole series of developments.

Basically, the ticketing system is a fiscal meter, a system that releases fiscal seals that appear on the ticket and issue tickets.
Obviously the papers tickets or digital tickets, and that periodically transmit to the SIAE the collected data, both daily and monthly, clearly by electronic source.
All this communication, the seals releasing is possible thanks to smart cards that are provided directly by SIAE and installed on the ticketing system servers. 

So we repeat it for safety for the extreme understanding of everyone, especially for the organizers who approach the Italian market but who are not Italian and who are not aware of it, do not know it.

So many times it happened to speak with foreign organizers who wanted to organize or they were already organizing events in Italy and did not know about the fiscal legislation on the ticketing system.
That's why those who could be in trouble it's the organizer and the event itself. Warning: in Italy, there is the obligation to sell with a ticketing system approved by the SIAE and the Agenzia Delle Entrate.

So let's see for a moment what this certification consists of, trying to use simple terms, not to be simplistic, but to understand each other as clearly and directly as possible.
The legislator has identified a number of recognized authorities where a series of checks are carried out on what one wants to certify, followed by the second day of certification on the same functionalities, carried out directly by the Agenzia Delle Entrate.

When the outcome of the verification is positive, one has to wait for the homologation certificate release, on the base of the characteristics and functionalities, the hardware and the software, for which it was requested certification.

I would not be misunderstood for the speed in explaining what certification consists, but these are very complex steps, steps that are constantly repeated over the years both from the point of view of progress and technological evolution, which in a certain sense it forces you to update your system. That's because languages are born, because new devices come out or because you want to develop a new feature that has been requested by a customer. In short, we as Clappit ticketing system, are at least once or twice a year to certify, to make the idea. You can certificate the functionality, the new requests of a customer, or anything you need, because we like to innovate, we like to do new things for our ticketing system. 
The show must go on!

To stay on a classic ticket office, with the traditional features normally required by a ticketing platform, there is still a whole series of important certifications to be done, because you have to certify everything, the whole platform, the system, all the software, all the hardware, the printers, the tickets, the types of tickets, because there are not only paper tickets, but there are also the print-at-home tickets.

There are digital or dematerialized tickets, from the Passbook to RFID cards, then the magnetic cards and then clearly you have to certify the application, so you have to certify the system to sell tickets online and onsite, and you have to certify the access control.
Access control is a fundamental tool, both for the organizer's safety and also for the spectators' safety. It can also be a useful tool to know the habits, the flows movements.

In Clappit we have an advanced access control because we do not care only to control a ticket. With our Full Ticketing methodology, we need also to check, for example, passes, vouchers for services and products sold together in packages.

But we will talk about this another time. About access control, we are interested in seeing which are the devices that have performed more, where there have been problems. However, we will talk about access control in a different podcast, indeed in more dedicated podcasts because it is really one of the most critical and fundamental aspects of an event, especially in the initial moment, because the opening of the gates is one of those moments of maximum alert, maximum attention, everything must turn perfectly.

The viewer knows, he must get his seat in the shortest time possible if he does not have a numbered place he must run wild maybe under a stage, to grab the best seat, with the best visibility if there are no places pre-assigned, already purchased in the pre-sales phase and therefore it is our goal and task to make the spectator enter the fastest, safest and most convenient way possible. 

Returning to the fiscal ticketing system, I remind a question that users often ask, because fundamentally the organizers are aware, at least they should be aware of this information. But let's say, maybe the private are authorized not to know, that is the ticket, just because issued with a fiscal measurement device, represents a fiscal document, so it is useless to request the ticket's invoice, because the ticket itself already represents a fiscal title.

So if a user asks, while buying a ticket online, "Excuse me, can you give me the invoice?", the ticket is already a fiscal title, that you can give to your accountant. You could also have an invoice for any other expenses, such as shipping costs, service fees, and other products purchased not from the ticket office.

Talking about the ticket, we can say that on the ticket must always appear the face value, the presale price and the total of the two together.

How to understand if your event is subject to fiscal legislation or not.
This is another of those questions that we are often asked of the organizers.  Fundamentally, where there is a sale of a ticket or title, which is not a medical congress or a business event, which we will discuss later, is It is essential to use a certified ticket office.

If there were any doubts maybe induced by nature the event, innovative or particular, it is necessary to have a consultation first directly with the SIAE office. There is absolutely no problem, the organizer can go to the SIAE offices of territorial jurisdiction compared to the venue where the event takes place, it shows the project, so it can have all the clarifications it needs.

I anticipated what will be the topic of the next podcast, how to go to SIAE office, meaning not how to go, you go as you like, but what documents are needed, what will the SIAE office ask you, and which is the SIAE office of competence, because it is not the one related to the headquarter, but it is relative to where the event takes place. So if I am a company from Rome, organizing an event in Bologna, I will have to go to the SIAE office in Bologna, in relation to the venue I will use, to have all the clarifications.

It seems enough for the moment, it is a very complex subject, surely we will talk about it again, we will need to talk about it again, we will see a whole series of aspects more specifically. For now, instead I send a big hello, have a good day there we hear next Tuesday as always at 9:00 in the morning, to talk about other issues related to ticketing, events, access control to these beautiful emotions of the live. Hello!