Strada del Barolo and Great Wines of Langa

Automated ticketing for food & wine events and wine festivals

Strada del Barolo and Great Wines of Langa is an association founded in 2006 with the goal of enhancing and promoting the Langhe territory, showcasing outstanding wines, centuries-old traditions and typical products that make this area internationally unique.

For the management of online sales of its official events, the association chose Clappit as its automated ticketing platform.

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Events managed include:

✔️ Dolcetto Summer Fest
✔️ Barolo a Teatro
✔️ Io Barolo
✔️ Saperi e Sapori di Langa
✔️ tastings, festivals and local wine events

The challenge

An association organizing multiple events throughout the year requires:

✔️ centralized online sales management
✔️ a simple purchasing process for both national and international audiences
✔️ fast access control across multiple locations
✔️ complimentary ticket management for press and sponsors
✔️ efficient customer support

With a clear strategic choice: online-only ticket sales, without traditional physical box offices.

The Clappit solution

We developed a custom Private Label, fully integrated with the association’s official website look & feel.

The platform enables:

✔️ online ticket sales for each individual event
✔️ fast, mobile-responsive checkout
✔️ instant digital ticket issuance
✔️ automated capacity management

For ticket validation on event days, the association uses our free Android app, an agile solution ideal for events spread across multiple locations.

Operational support

The project also includes:

✔️ complimentary ticket issuance for press and sponsors
✔️ customer support during and after purchase
✔️ organizational support for event configuration

Clappit for wine & food events

The Strada del Barolo case demonstrates how an automated ticketing system for food & wine events can support:

✔️ wine festivals and tasting events
✔️ territorial promotion associations
✔️ multi-location events
✔️ centralized online ticket sales
✔️ simplified digital access control

A scalable solution for consortia, associations and organizers of high-profile wine festivals and food & wine events.