Gelato Week

Clappit, official ticketing platform since the 2024 edition of Gelato Week.

The latest edition of Gelato Week 2025 took place from March 25 to 30, involving six Italian cities: Milan, Rome, Turin, Bologna, Verona, and Padua. With 68 participating gelato shops and thousands of attendees, the event confirmed itself as one of the most structured experiential formats in the national food & beverage landscape.

A distributed, 100% digital event that required centralized management of sales, access control, and operational support.

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Key figures 2025

✔️ 6 cities involved
✔️ 68 participating gelato shops
✔️ Over 30 Zebra devices for access control
✔️ 100% online sales
✔️ 2 experiential formats: Gelato Week Experiences and Fuori Gelato

A multi-district, multi-city event required:

✔️ Fully online ticketing, with no physical cash desks
✔️ Management of multi-area tasting routes
✔️ Easy purchasing even for non-expert users
✔️ Fast validation in every gelato shop
✔️ Real-time technical support throughout the event

All while ensuring smooth visitor flows and zero slowdowns at participating venues.

The Clappit solution

For Gelato Week 2025, we implemented a tailored automated ticketing system built on three key elements: centralization, scalability, and control.

✔️ Mobile-responsive Private Label integrated with the ConGelato brand
✔️ Centralized sales of tasting routes
✔️ Fast checkout with discount code management
✔️ Fully online ticket management
✔️ Rental of over 30 professional Zebra devices for QR code validation
✔️ Dedicated phone support for vendors during the event days

The system enabled distributed access across dozens of venues, without queues or the need for complex infrastructure.

Results

✔️ Smooth access in all gelato shops
✔️ Zero operational issues
✔️ Mobile-first purchasing experience
✔️ High satisfaction from participating vendors
✔️ Confirmation of the platform as a solution for multi-location urban events

Clappit for distributed food events and urban festivals

The Gelato Week case shows how an automated ticketing platform for food & beverage events can manage:

✔️ Multi-city events
✔️ Step-by-step tasting routes
✔️ Distributed access control
✔️ Centralized online sales
✔️ Real-time operational support

A scalable solution for urban festivals, experiential events, and high-attendance food-focused initiatives.