Nel Segno del Giglio

Automated ticketing for marketplace exhibitions in historic venues

Nel Segno del Giglio is a historic marketplace exhibition dedicated to high-quality gardening, hosted in the scenic setting of the Reggia di Colorno (Parma, Italy). The organization chose Clappit as its official ticketing partner.

It is a leading event for the Italian floriculture and nursery sector, featuring selected exhibitors, garden furniture, artistic craftsmanship, agricultural businesses, and small food producers.

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The Challenge

The event required efficient management of:

✔️ online and on-site ticket sales
✔️ high visitor flows concentrated over multiple days
✔️ multiple ticket types (single entry and combined ticket)
✔️ fast ticket issuance and venue access
✔️ operational support during the event

All within a historic venue with significant public attendance.

The Clappit Solution

We developed a mobile-responsive Private Label, fully aligned with the event’s official website.

The platform allows visitors to purchase:

✔️ single ticket for exhibition access
✔️ combined ticket (exhibition + guided visit of the Reggia with audio guide)

The registration process was simplified through the issuance of digital commercial receipts, enabling users to complete their purchase quickly without entering billing details.

On-Site Sales and Access Control

For on-site ticketing, we deployed fully equipped box office stations, including:

✔️ certified Boca fiscal printers
✔️ PCs for the rapid issuance of high ticket volumes

Access control was managed using professional Zebra scanners, ensuring fast and smooth entry to the event.

Operational Support

The service was completed with:

✔️ on-site assistance during event opening
✔️ phone and email support for both attendees and staff
✔️ full operational continuity throughout the event days

Clappit for Marketplace Exhibitions and Outdoor Events

The Nel Segno del Giglio case demonstrates how an automated ticketing system can effectively support:

✔️ multi-day marketplace exhibitions
✔️ events hosted in historic venues
✔️ integrated online and on-site ticket sales
✔️ high-performance access control systems

A reliable solution for cultural events, thematic fairs, and high-attendance outdoor experiences.