Pistoia Magic Street Festival

Automated ticketing for urban festivals combining theatre, street shows and themed workshops

The Pistoia Magic Street Festival is a cultural event that combines theatre performances, street shows and a tour of workshops inspired by the fantasy world, engaging families, children and magic enthusiasts.

Starting from the 2024 edition, the Festival chose Clappit as its automated ticketing platform to manage online sales, special packages and access control.

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Challenge

A festival spread across theatres and urban spaces requires:

✔️ centralized management of performances and side activities
✔️ sales of fiscal tickets and VIP packages
✔️ fast checkout even during high-demand periods
✔️ flexible on-site ticketing
✔️ professional access control across multiple locations

Solution

We activated a dedicated page on the Clappit portal, configured for the automated sale of:

✔️ theatre show tickets
✔️ themed experiences and workshops
✔️ VIP packages with exclusive artist meet-and-greet opportunities

The system enables a simple, mobile-responsive purchasing flow optimized for high-attendance, family-friendly events.

For on-site ticketing, we provide fully equipped stations with PCs and certified fiscal printers, with the option to send tickets via WhatsApp, reducing the need for printing.

Access control is managed through professional Zebra devices capable of validating a high number of QR codes and barcodes per minute, ensuring smooth entry even during peak times.

Clappit for urban festivals and experiential events

The Pistoia Magic Street Festival case demonstrates how automated ticketing can support:

✔️ multi-location festivals
✔️ combined ticket and premium package sales
✔️ integrated online and on-site management
✔️ high-performance access control

A scalable solution for city festivals, themed events and high-attendance cultural experiences.