Case Study – Il Ranch Pumpkin Patch: Ticketing management for a high-attendance seasonal event

Il Ranch – Pumpkin Patch is an autumn event organized at Idea Village in Olgiate Olona (VA), running from September 13 to November 2, 2025.

A seasonal format designed for families, with a strong experiential and scenic component: pumpkin picking and decorating, fun attractions, an educational farm, themed food areas, and immersive photo paths.

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An event characterized by:

✔️ High audience concentration during weekends
✔️ A family-oriented target with strong emotional appeal
✔️ An experiential ticket (not just entry, but activities included)
✔️ The need for fast and smooth access control

The challenge

The organization needed to:

✔️ Manage high visitor flows within concentrated time slots
✔️ Sell an “experiential” ticket including bundled services
✔️ Reduce queues at the entrance
✔️ Monitor daily admissions in real time
✔️ Optimize operational management during peak attendance

As a seasonal event with strong social media appeal, it was essential to prevent overcrowding and ensure a positive visitor experience.

The Clappit solution

For Il Ranch – Pumpkin Patch, Clappit automated ticketing was implemented, featuring:

✔️ Advance online ticket sales
✔️ Management of the “ZUCCA” ticket including activities
✔️ QR code-based access control
✔️ Real-time flow monitoring
✔️ A scalable system for high-demand weekends

The platform enabled centralized management of sales, access, and operations within a single system.

The results

The use of the platform made it possible to:

✔️ Reduce entrance queues
✔️ Better distribute visitor flows
✔️ Improve the experience for families and children
✔️ Automate checks without increasing staff workload
✔️ Access clear data on daily sales and attendance

In an event strongly focused on experience, operational fluidity proved to be a decisive factor.

Il Ranch – Pumpkin Patch demonstrates how automated ticketing is not just a sales tool, but an operational infrastructure capable of:

✔️ Managing high-turnover seasonal events
✔️ Supporting family-oriented experiential formats
✔️ Ensuring control in outdoor environments
✔️ Handling concentrated attendance peaks

Why this case is relevant

A replicable model for:

✔️ Pumpkin patches and autumn-themed formats
✔️ Family events and seasonal theme parks
✔️ Immersive experiences with bundled services
✔️ High-attendance outdoor events