Our Case Studies, Success Stories: Mantua's Festivaletteratura

Festivaletteratura of Mantua

Automated ticketing for a major cultural event

Since 2020, Clappit has been the official ticketing platform for the Festivaletteratura of Mantua, one of Italy’s leading cultural events.

The twenty-ninth edition, held from September 3 to 7, 2025, transformed the city into a large, distributed stage across squares, theatres and historic buildings, confirming the Festival as a reference point for readers, cultural professionals and publishing industry operators.

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Key figures from the 2025 edition

✔️ 5 days of programming
✔️ over 300 authors from Italy and abroad
✔️ approximately 69,000 total attendees
✔️ an organizational network active for 29 years with the support of local institutions

The challenge

The organization required a platform capable of:

✔️ managing hundreds of events across multiple venues
✔️ ensuring a smooth purchasing experience, even with complex carts
✔️ handling members-only and subscriber sales through dedicated whitelists
✔️ supporting high traffic peaks during ticket sale openings
✔️ coordinating box office operations, access control and on-site assistance

All while maintaining full consistency with the Festival’s cultural identity.

The Clappit solution

We implemented a fully customized Festival Private Label, designed for automated sales management.

The system enables:

✔️ multi-event purchases from a calendar with fast checkout
✔️ dual-level sales management (members / general public)
✔️ support for high average cart values
✔️ early registration of user accounts and payment methods
✔️ integration with box office, access control and real-time reporting
✔️ tickets available via WhatsApp

The results

✔️ smooth management of 5 high-intensity event days
✔️ automated issuance of thousands of fiscal tickets
✔️ reduced queues and optimized entry flows
✔️ uninterrupted operations with no service disruptions

The Clappit method

From pre-sales to on-site assistance, we support the organization with a dedicated contact person and an operational technical team.
A modular and scalable approach that allows the platform to be adapted to the specific needs of complex cultural festivals.