Our Case Studies, Success Stories: Il Post

Il Post

Automated ticketing for high-demand editorial events and communities

Since 2010, Il Post has been one of Italy’s leading online newspapers.
For the ticketing management of its events – including Voices and Talk – it chose Clappit as its automated ticketing platform.

The events, featuring journalists, authors and podcasters, frequently reach sold-out status very quickly and experience high demand in the early sales phases.

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The challenge

A publisher with a loyal community requires:

✔️ management of concentrated traffic peaks
✔️ differentiated sales for subscribers and the general public
✔️ integration with reserved discount codes
✔️ prevention of uncontrolled secondary market activity
✔️ fast access control in high-attendance venues

All while maintaining consistency with the brand’s digital identity.

The Clappit solution

We developed a custom Private Label, integrated with Il Post’s website look & feel and designed for fully automated sales management.

The platform enables:

✔️ automatic application of subscriber-only discount codes
✔️ structured management of sales phases
✔️ fast checkout optimized for big sales
✔️ activation of the official resale service

For subsequent events, an integrated resale system was activated, allowing users who can no longer attend to securely and transparently resell their tickets, ensuring continuity of access for the audience.

Access control and support

The project includes:

✔️ rental of professional scanners for fast ticket validation
✔️ smooth access control even in sold-out scenarios
✔️ dedicated customer support for both users and organizers

Clappit for publishers and editorial events

The Il Post case demonstrates how an automated ticketing platform for media companies can support:

✔️ high-demand editorial events
✔️ communities with restricted access
✔️ subscriber discount management
✔️ integrated official resale
✔️ digital ticket issuance and professional access control

A scalable solution for publishers, news organizations and cultural event organizers with a loyal audience.